for any media that is in the right format (or you convert to the right format). You can drag and drop any file into iTunes, add cover art, add descriptions, sort it, create playlists, etc. I think many non-Apple people have the misconception that you must BUY anything you put into iTunes. If you DON'T have Apple devices, then this Plex thing might be good. If you have Apple devices, have all your stuff in the right format, Apple TV is a no-brainer. And you need to pay $3.99/month for certain features that you get free on the Apple TV (like PlexSync). It looks like Plex is basically the same thing, with the only benefit that you can play different types of content, not just what can be put into iTunes. In comparison, for UK users the AppleTV may as well be the worlds most expensive Blockbuster rental card as its only really any good for airplay or buying/renting from iTunes. One such example - no UK TV network broadcasts NASA TV - with Plex I can watch both NASA TV and their live ISS stream in full HD, in addition to any movies or tv shows I have on my HP MicroServer. You've also got 'channels' (aka 'apps') that let you watch other media online. It streams content from a server (basically another computer) in any format and transcodes it on the fly. It makes the AppleTV look like the dumbest home entertainment system ever made. Maybe someone can help me understand what Plex does that Apple TV doesn't do? I don't quite understand the point of it.Everything.
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